How do I pronounce the name of this wine?

Seriously, I simply don't know.  I will issue an official "attaboy" or "attagirl" to whomever can tell me.  Ready?  The name is Jarrarte.  Tricky, because it's from Spain and they do funny things with "J's."  

Tonight's wine is a 2003 Jarrarte Rioja.  Found this about a year ago at Sepulveda Wine Company for about $10 a bottle.  We loved it and quickly drank through it; Rachel had to dig the internet to find it elsewhere for about $15 a bottle.  We liked it so much, we paid the extra money and thus we have some tonight.  No info on the label, so I had to do a little research which proved to be tricky.  Listed on the back is the name "Jorge Ordonez" - nothing came up about him.  In small print on the front was "Bodega Abel Mendoza" which is the actual producer of the wine - that yielded some surprising results.  I found this wine online for as much as $32!  Since I bought it for $10 originally, I feel pretty smart.  That is if this is the same wine... I found another wine with the same name, same producer, different label.  I think it may be the same wine but a "joven" (young) version.  Gotta love wine - wonderful as it is confusing.

Between the taste and reading online, seems like it's Tempranillo, I think.  Again, couldn't find information that made me certain.  Really easy drinking wine, but has some nice depth to it.  Lots of earth and dark cherry on the nose, even a bit musty, in a good way.  Taste has more of the same and some spice.  Nice finish - really polished.  Boy we like this stuff.  I doubt we'd buy it for $30 since we don't often drink wines at that price, but it's pretty darn good.

I swear I liked this wine before...

So, sometime last year, I tried this wine.  It was mentioned on a conversation thread about wines people liked priced under $10.  I found it at Beverages and More for $10.  Drank it, liked it.  Even bought some for my parents who also liked it.

Cut to: today.  I'm at Target and I see this wine.  "Wow - that's surprising," I think.  Didn't know it was such a high production wine that it could supply Target.  Weird.  So, I buy two bottles at $11 each and take them home.  I thought it was kind of cool that I was buying wine at Target, especially one I knew I liked.

Well... I don't think I'll be buying wine at Target again anytime soon.  The wine in question is a 2006 Red Guitar from Navarra, a blend of Tempranillo (55%) and Garnacha [aka Granache] (45%).  Not sure what happened in the past year and a half, but this wine is a mess to my palate.  When we first opened it, there was a benign nose - nothing weird - dark fruit and some smoke.  But the taste was disjointed - earth and tobacco with some cherry, a sour finish.  The worst part was the residual sugar which made it pretty awful.  OK, maybe it needs to breathe.  

Five hours later in a decanter, it's not improved.  Same problems.  A bit more mellow, but not tasty to me.  The sugar component is just completely off-putting to me.  Maybe this is a bad bottle, but it has none of the signs of it being flawed.  Rachel had the same reaction.  

I checked around and this wine gets pretty good scores and is well liked.  I don't know.  Maybe they've had to increase production and, as a result, reduce quality?  Totally a guess.  Perhaps the previous vintage I had was better.  It's a head scratcher.  But definitely not a wine for me.  So, if anyone needs a bottle, I have a spare.